Posted by John Noble on 9 Oct 2015
MI Europe is the ultimate database to meet your Target Account Planning needs.
Target Account planning is a methodology that is used by many Tech businesses, and why not? It works!
However, many sales managers look to the marketing function to help them fill the whitespace in their account plans, caused by a lack of good quality data in their CRM platforms. Marketers in turn rely on their marketing automation platforms, which are technically not marketing databases and also have a lack of good quality data. This leaves tech marketers in the position that they need data to help sales teams execute their target account plans, but don’t have the necessary data to support them.
Pro-Active can help by producing GAP analyses to identify data areas of weakness within each target account And then provide a data acquisition program in order to eliminate the whitespace. Using MI Europe as the Primary source, we can deliver on any campaign built around mid-range and enterprise end users.
Talk to one of our data planning consultants to find out more.