Partnership

The Oliver Searle Partnership / Pro-Active Business Information Ltd

About Us

MI Europe is the result of long-established partnership between The Oliver Searle Partnership and Pro-Active Business Information Ltd

The Oliver Searle Partnership

The Oliver Searle Partnership have been specialist database compilers for the IT Industry for over 20 years. With existing data sources few and far between and often charged at a premium, the MI Europe database was compiled to meet the need for high quality business-to-business (B2B) data, for the technology sector, across Europe.

MI Europe fills a void with high quality affordable marketing data with the added benefit of being well populated with personalised opt-in email addresses. The Oliver Searle Parnertship are so confident of the quality of the data that they offer a refund for each incorrect record found. MI Europe is specifically engineered to deliver accuracy and completeness as well as compliance that other sources lack. This goes beyond the realms of most European database owners, which undoubtedly makes MI Europe the gold standard for international direct marketing data.

Pro-Active have been providing international B2B database solutions and delivery services for over 20 years. Expert knowledge of the data industry and proven capabilities in B2B marketing makes Pro-Active a best-of-breed data provider. Our fully managed service offerings include:

  • Data Planning
  • Digital Marketing
  • Mailing Fulfillment
  • Digital Print
  • Software Development & SAAS
  • GDPR Consultancy

Coverage

As industry leaders in data quality, our approach ensures that the quality of this database is second to none and comes with our Data Quality Guarantee. We will exchange or refund every incorrect record (excluding email addresses) if data is returned to us within 30 days of supply.

MI-Europe offers "Market Intelligence exclusively for Technology vendors" spanning across Europe, the Middle East and Africa. We listen to each individual client need, analysing and implementing a direct marketing campaign structured around each requirement. Using proven techniques that we have used for over 20 years, we regularly make In-depth telephone marketing Interviews on a frequent calling cycle using native language speakers to create a marketing database in real time. We use telephone contacts; corporate websites; referrals; social media; case studies; inbound opt-ins, email surveys, postal surveys, and web site surveys, together with annual reports and data produced by the financial and business press.

Our B2B database validation techniques are second-to-none in the industry. We specialise in being #1 at B2B database management, generation and validation European wide.

Research & Development

The MI Europe database is the result of extensive research into the European Enterprise and Corporate Environment utilising the following methodologies:

  • In-depth telephone Interviews on a 12 month calling cycle
  • Native language speakers for each country
  • Real-time amends on a daily basis