B2B Marketing News

Why Direct Mail Still Has a Place in Your ABM Activity

In the age of digital marketing dominance, it's easy to overlook traditional methods like direct mail. With the rise of email, social media, and other online channels, some may question the relevance of physical mail in today's Account-Based Marketing (ABM) strategies. However, contrary to popular belief, direct mail continues to hold a valuable place in ABM activities, offering unique advantages that digital channels simply cannot replicate.

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The Pillar of Success: Quality Data in Account-Based Marketing (ABM)

In the realm of modern marketing, where personalisation and precision are paramount, Account-Based Marketing (ABM) has emerged as a powerful strategy. ABM focuses on targeting specific high-value accounts with tailored marketing efforts, rather than casting a wide net. However, at the heart of any successful ABM initiative lies the cornerstone of quality data. In this blog, we delve into why quality data is indispensable for thriving ABM activities.

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The Elusive Quest: Why Social Media Marketing ROI is Impossible to Track

In the dynamic realm of digital marketing, businesses are constantly seeking ways to measure the effectiveness of their strategies and justify their investments.

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Leveraging Marketing Data: The Core of an Effective ABM Strategy

The success of marketing strategies hinges on precision, personalisation, and relevance. Enter Account-Based Marketing (ABM), a targeted approach that has revolutionised how businesses engage with their most valuable prospects and customers. At the heart of this strategy lies a crucial component: marketing data.

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Why MI Europe is the go-to technology database for marketers

In today's competitive business landscape, the importance of accurate and up-to-date data cannot be overstated. Marketing teams are always on the lookout for targeted and accurate data to help them identify potential customers, establish relationships, and ultimately increase revenue. This is especially true when it comes to targeting IT decision makers throughout Europe, the Middle East, and Africa (EMEA) - a region that is known for its complexity and diversity.

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What are the key IT trends in Europe in 2023

IT Decision Makers and IT Professionals across EMEA will be looking at the latest trends to drive innovation, efficiency, and competitiveness across a wide range of industries and applications.

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IT Market in the Middle East

The IT market in the Middle East is growing rapidly, fueled by factors such as increased government spending on technology, rising adoption of cloud computing, and a growing population of tech-savvy youth. This will mean an increase in budgets for Middle East IT Decision Makers.

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Your EMEA database of IT decision makers may be out of date

Did you know that IT Professionals change jobs every 3 years on average? So on that basis, your database of EMEA IT Decision makers will be outdated by as much as 33% over a given year. This will not only adversely affect your ROI and response rates on your email marketing campaigns, but waste valuable time of stakeholders that rely on a clean and accurate data.

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Economic Outlook in the Middle East

The economy of the Middle East is very diverse, with national economies ranging from hydrocarbon-exporting rentiers to centralized socialist economies and free-market economies. The region is best known for oil production and export, which significantly impacts the entire region through the wealth it generates and through labor utilization. In recent years, many of the countries in the region have undertaken efforts to diversify their economies.

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Eight must-ask questions when buying B2B Data

With numerous B2B data providers in the marketplace, how do you choose the right one for you?

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Potentially good news for B2B Marketers

It appears that the worst fears of the ePrivacy Directive have been averted.

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PURLS HELP DELIVER ACCOUNT BASED MARKETING

There is no doubt that Account Based Marketing is very much ‘in’ when it comes to driving business-to-business marketing. Much has been written about the various techniques one should use in terms of building databases to facilitate effective Account Based Marketing campaigns.

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Email considered the most effective digital marketing tactic

Recent studies show that, once again, email is considered to be the most effective digital marketing tactic amongst marketing professionals

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IT Spending set to grow in 2016

Global IT spending has risen almost every year since 2005 and It is projected to rise further in 2016, according to a recent study by Statista.

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Why high quality multi-channel data is paramount in lead generation marketing

Do you run multi-channel lead generation marketing campaigns to utilize your valuable data? Chances are that if you don’t, your competitors will. Most effective data spans multiple sources such as email, social, postal or telephone contact information, giving you a great resource to reach out to your target audiences using the right channels at the right time.

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How does Account Based Marketing differ to traditional demand generation?

As B2B marketing continues to evolve and develop, B2B marketers are becoming more focused on Account Based Marketing. So what is Account Based Marketing and why is it so special? How does it differ from traditional B2B demand generation?

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Why knowledge is power for your international marketing campaigns

For many companies growing their businesses abroad, there is a common misconception that one size fits all with marketing practices amongst global market audiences. What works for businesses in the UK is often very different to localised global markets, and the way localised audiences interact and engage with businesses.>

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Account Based Marketing (ABM) – A B2B must have!

In a recent survey, over 90% of B2B Marketers recognize the value of ABM, however only 20% of marketers have a fully implemented ABM focused approach.

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EU Data Protection Regulation – A victory for Common Sense

So the powers that be have agreed on a text for the EU Data Protection Regulation, so what are the implications for B2B marketers?

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There’s never been a better time to grow your business into Europe

According to a recent research study, this year has seen consumer confidence rise significantly to the highest levels noted in almost ten years.

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Is your marketing campaign perfectly balanced?

Planning your next marketing campaign? It’s a well known fact that things work well in pairs to complement each other; Gin and Tonic, Yin and Yang, bacon and eggs, Chaz and Dave, and last but not least, direct mail and email marketing.

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MI Europe is the ultimate database to meet your Target Account Planning needs.

Target Account planning is a methodology that is used by many Tech businesses, and why not? It works!

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The monumental increase of Ad Blockers, the death of PPC and the end of digital advertising

No one can deny that the use of free Ad Blockers such as Ad Block Plus and U Block Origin are gaining momentum. The increase, particularly by millennials is astonishing with increases from just over 20 million users to 198 million last year.

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The Hare and the Tortoise effect : Why snail mail is overtaking digital channels.

A key question to ask before creating any marketing campaign is which marketing channel offers the best levels of engagement with your target audience?

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The “New Consumer” versus the “New Customer”

With a limited attention span and no loyalty, the “New Consumer” has the choice to consume whatever they want, when they want to via whichever means. If this is the case, then brands need to focus their strategy on how to really connect and engage with the “new consumer”.

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The role of data in a world of Marketing Automation

B2B organisations are investing in marketing technology at an accelerating rate. In fact, IDC predicts that CMOs will drive up to $32.3B in marketing technology spend by 2018. This phenomenal growth has big implications for B2B marketers in relation to their data.

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Data Legislation has changed for the better!

As of 6th April, the law on nuisance calls and texts has changed. For the old legislation to be applied, one would have to prove “substantial damage or substantial distress” from nuisance calls, which let’s face it, is very subjective.

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10 Top Tips for improving your email response rates

#1 Subject Lines
Possibly the most important aspect of your email campaign is a powerful subject line or title. Is it engaging? Is it clear? Does it sound interesting? Is it beneficial or appealing to the reader?

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Why data acquisition should be your top priority for 2015

As business leaders are put under increased pressure to be more innovative, targeted and adaptable to changing customer demands; customer centric marketing approaches will require intelligent data in order to target the right people at the right time of their decision making process.

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Why an external EMEA Marketing Database should be a key part of your marketing strategy

Moving into 2015, digital marketing and content are high priorities for marketers and business owners alike, as increased use of online channels allows businesses to target wider audiences across the global market place. One of the main challenges facing marketers is personalizing their marketing efforts and engaging wide audiences. Whilst digital channels offer good exposure to target markets and promote brand awareness, they lack the ability to communicate on a one-to-one basis.

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EU Data Protection: Reform is coming, whether we like it or not

In my recent blogs, I have been looking at how the new EU data legislation might impact on how you might use your marketing database. There is enough noise about what might happen and when, but what should you be doing about it?

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How will the new EU legislation impact on your EMEA Marketing Database?

It is looking likely that the EU Data Protection Legislation will come into effect at some point in 2015. The basic principle of the legislation is that everyone in the EU will have the right to the protection of personal data.

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Who knows what the future holds? - 3 Data Trends in 2015

Each year January sees a plethora of predictions for the coming year. Some of these turn out to be accurate, others not.
But as marketers, we need to look forward for not wanting to miss out on opportunities that arise. So we have thrown our hat in the ring and made three predictions for the coming year.

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