B2B Marketing News

Posted by John Noble on 12 Feb 2016

Global IT spending has risen almost every year since 2005 and It is projected to rise further in 2016, according to a recent study by Statista.

2015 saw global IT spend reach US$ 3,517 billion and it is forecast to grow by US$ 20 billion in 2016. By 2019, spend is expected to reach US$ 3,821 billion, which represents 8.64% growth.

There will undoubtedly be winners and losers, as there is in any market. For example, one of the ‘winners’ is enterprise software, which is expected to grow consistently over the period.

So what better time to start planning how you will grab your share of the growth?

Identify your key target accounts and let the team at MI Europe help you reach the key decision makers and influencers, to make sure you make the most of this vibrant sector.