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Why an external EMEA Marketing Database should be a key part of your marketing strategy

Posted by Kate Hobson on 4 Feb 2015

Moving into 2015, digital marketing and content are high priorities for marketers and business owners alike, as increased use of online channels allows businesses to target wider audiences across the global market place. One of the main challenges facing marketers is personalizing their marketing efforts and engaging wide audiences. Whilst digital channels offer good exposure to target markets and promote brand awareness, they lack the ability to communicate on a one-to-one basis.

According to online reports, budgets for direct marketing are rising in 2015. Direct mail has seen a comeback, offering a tangible printed alternative to often impersonal online marketing. By sourcing reliable European Marketing Lists for your campaigns, you are more likely to engage with decision makers and c-suite contacts within your chosen industry or market segment.

An external European Marketing Database enables you to reach out to new markets across multi-channels including email, direct mail and telemarketing – a perfect balance of traditional marketing methods versus digital methods to give your marketing campaign the best start possible.

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