B2B Marketing News

Read the latest news and insights from the team at MI Europe.

MI Europe News Blog

There’s never been a better time to grow your business into Europe

Posted by Jason Boxall on 11 Nov 2015

According to a recent research study, this year has seen consumer confidence rise significantly to the highest levels noted in almost ten years. A Nielson insight study recorded that “global consumer confidence increased three index points in the third quarter (of 2015) to 99, the highest level since 2006”. For businesses looking to expand into new global territories, many European countries have increased buyer confidence levels to up to 10 percent creating a positive climate for new business.

In addition, global immediate spending intentions have risen 13 percentage points since 2008 to a high of 43% in the third quarter of 2015. Unsurprisingly, concerns about terrorism increased by seven points to 18% in Europe from the second quarter. However, confidence in the U.K. reaches 103 – the highest score for the country since 2005.

Are you looking to grow your business into a new global territory but unsure where to start?

Our international business contact databases for decision makers in your target industry can be a valuable b2b marketing resource to get your business noticed by the right people in the right global regions.