Posted by John Noble on 11 Jan 2016
In a recent survey, over 90% of B2B Marketers recognize the value of ABM, however only 20% of marketers have a fully implemented ABM focused approach.
We are starting to see an increase in clients using Account Based Marketing or Target Account Planning Campaigns, whereby the needs of sales and marketing teams are truly aligned.
From starting with building your target list, identifying internal database coverage, filling whitespace through to proving high quality data for your sales and marketing teams, Pro-Active are here to help.
Talk to one of our Data Planning Consultants now!